Module one discussion board Essay Example | Topics and Well Written Essays - 250 words

Module one discussion board - Essay Example The research design and field work must be conducted properly so as to address the problems accurately. Hence, enforcing strict code of ethics becomes very important part of market research (Hunt and Vitell,1986). The companies can enforce ethics in market research by getting feedback directly from the participants and double check their responses to check the authenticity of data that is to be analyzed. Special precaution must be adhered so as not to influence respondents’ responses. The manipulated responses generate misleading results that could jeopardize the actions of the clients in addressing their problems (Sales and Folkman, 2000; Sparks and Hunt, 1998). The personal interview schedule is most susceptible to crossing ethical boundaries. The covert and overt dimension of the research is major element that blurs the distinction between the subjects’ right to privacy and the public’s right to know. As such mutual trust needs to be developed to elicit right responses which would accurately reflect respondents’ views. Stringent punishment must be enforced when trust is violated between respondents and researcher or between researcher and