Designer Research Project Paper Example | Topics and Well Written Essays - 750 words

Designer Project - Research Paper Example His talent and professionalism enabled him to work for a variety of companies, like IBM and NeXT. While working as a consultant for these corporations, he was responsible for conceiving detailed communication systems. The systems varied from logos, building signage, packaging and a variety of other designs that are still used to date. Consequently, I think that is why I chose him for this project. His work on IBM and NeXT revolutionized the marketing strategies adopted by technological companies, and as a Computer Science major, I was drawn to his work. The growth of NeXT as a company and as a corporate identity, can be partially attributed to Paul’s work on the company’s logo and brochures. Paul’s work was not only visually stimulating, but evoked emotions of admiration. He adopted a problem-solving method to graphic design and in turn, it earned him devoted admirers on a global scale, even ten years after his death. His work was essential in swaying consumers to certain brands, because it was trusted by many consumers to communicate an essential truth via the brand’s visual cues. Indeed, he was skilled in brand identity. For Paul Rand, he was motivated by modest expectations and good ideas. He was on various occasions quoted saying that, in order to comprehend what a logo was capable and incapable of accomplishing, then a person’s designs would always need to achieve the simplicity that all people crave for. He emphasized that simplicity was not the aim of a project, but was a by-product of modest expectations and a good idea. In addition to his affinity for good ideas and modest expectations, presentation was key to him. He was adamant that for every design a designer is involved with, he should strive to tell a story that is unique and tailored in accordance with the wishes of the client. The quality of work produced for a client and the clarity with which it conveys the