Designer Research Project Paper Example | Topics and Well Written Essays - 750 words

Designer Project - Research Paper Example His talent and professionalism enabled him to work for a variety of companies, like IBM and NeXT. While working as a consultant for these corporations, he was responsible for conceiving detailed communication systems. The systems varied from logos, building signage, packaging and a variety of other designs that are still used to date. Consequently, I think that is why I chose him for this project. His work on IBM and NeXT revolutionized the marketing strategies adopted by technological companies, and as a Computer Science major, I was drawn to his work. The growth of NeXT as a company and as a corporate identity, can be partially attributed to Paul’s work on the company’s logo and brochures. Paul’s work was not only visually stimulating, but evoked emotions of admiration. He adopted a problem-solving method to graphic design and in turn, it earned him devoted admirers on a global scale, even ten years after his death. His work was essential in swaying consumers to certain brands, because it was trusted by many consumers to communicate an essential truth via the brand’s visual cues. Indeed, he was skilled in brand identity. For Paul Rand, he was motivated by modest expectations and good ideas. He was on various occasions quoted saying that, in order to comprehend what a logo was capable and incapable of accomplishing, then a person’s designs would always need to achieve the simplicity that all people crave for. He emphasized that simplicity was not the aim of a project, but was a by-product of modest expectations and a good idea. In addition to his affinity for good ideas and modest expectations, presentation was key to him. He was adamant that for every design a designer is involved with, he should strive to tell a story that is unique and tailored in accordance with the wishes of the client. The quality of work produced for a client and the clarity with which it conveys the

HOW THE STRATEGIC EMEGENCE OF WALMART HAS AFFECTED MANAGING THEIR Essay - 1

HOW THE STRATEGIC EMEGENCE OF WALMART HAS AFFECTED MANAGING THEIR TRADE FROM 2011 TILL DATE - Essay Example These included the government operations, competitive position as well other changes from the competitors. Additionally, the reasons that led to its implementation and the different ways with which it was implemented were considered. In this case, the research looked back as to what made it necessary for the Walmart company to come up with the said strategic emergence. They included the challenges and shortcomings that led to the need for change. It also analyzed how the strategic emergence was formulated and implemented and the specific areas that were to be affected by the change. Ultimately, it concentrated on these areas to find out whether the expected change took place or not. This was performed on a step by step basis from the time that the changes were implemented in 2011 and the development that have been observed from that time to the present time. In turn, various solutions were offered in those areas upon which positive outcomes were not realized as a consequence of the e xecution of the strategic emergence (Sieber, 1993, p.14). Some of the factors that determined the choice of research method included reliability and validity. This implied that the results obtained were true, undisputable and could be easily confirmed. As such, the kind of research technique that was used in this research was the qualitative study method because there was a need to provide an insight into the setting of the strategic emergence that was developed at Walmart. This was to help in the generation of ideas and to provide answers for the hypothesis. It was also used in grouping similar results and summing them up to get an overall answer in the form of the quantitative research that was to be used later in the results part of the study. With this, the main reason for using the qualitative design was to reveal the prevalent trends in both thought and opinion with regard to the effect of the